A note about shooting with two cameras: Your editor will need to sync the footage between the different views. To help them do this, clap your hands loudly in the view of both cameras right before you ask the first interview question … yes, just like an old fashion clapboard. Modern editing software has auto-sync features, but this loud clap will help you initially line up the clips.

Noble DigitalFounder, and award-winning Creative Director Allen Martinez has created successful content campaigns for some of the largest brands on the planet, including: Coca-Cola, In-Bev, Subway, Nestle, AT&T, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, Heineken, Orbitz, Wrigley’s and has then used those same principals to help scale startups like: Telesign, Plated and Fundrise, BiohmHealth.
When you ask your friends which online video platform they use, the answer you probably hear the most is YouTube. YouTube is the largest video hosting platform, the second largest search platform after Google, and the third most visited website in the world. Every single day, people watch over five billion videos on YouTube. It's also free to upload your videos to YouTube and optimize them for search.

What does it take to do that? Simply put, you have to take a step back for a moment. You have to analyze and understand the basic mechanics of your message and how to effectively reach a larger audience without losing your shirt. The secret to all of this? No matter what marketing strategy you use, if you don't have an effective sales funnel and optimize your conversions, you'll just be throwing money away.


The engage stage is the hardest to correlate to cold, hard sales. Because users aren’t necessarily looking to purchase here, they can watch your video, learn some information, and not come back to your website for a long time. Try to implement detailed tracking information to show you big-picture user behavior; drop cookies and retrieve path information for every person who views your video or goes to your site. Then, you can see what percentage of visitors end up buying from you.
Video Marketing is a good way to promote your business. However, it’s not that an easy task and sometimes you need a help from your co-workers like graphic designers if you don’t know how to create or draw your own icon or image to be used in the video. Though you can get from free stock photos and icons sites to compile it for your video, I think it’s better if you create your own.
We know that consistent quality of content continues to be a very important ranking factor for Google, and producing consistent quality video content is another way of proving to the search engine that you're a committed expert on your chosen topics. Video content is a great way to build up authority and relevance over time. And it's been shown that the chances of getting a page 1 search listing on Google increase 50 times with video.

The buyer persona will also determine your brand’s tone, which is very important when recording your videos. Will you be fun and entertaining, or does your ideal buyer prefer a serious, more professional approach? Ultimately, nothing is set in stone, and you’ll be able to adapt the message and tone in your video marketing strategy as you start publishing.

This is any form of content which was paid for, usually by a company promoting another company or brand. It is written in the style of the site publishing it, much like native advertising, but isn’t actually an ad — it’s a valuable piece of written or visual content meant to inform the viewer. Usually, sponsored posts get organically shared via social networks, too, so they get an extra push when it comes to distribution.

Bryan is also one of the nation’s first Master Certified Local Experts with Constant Contact, having provided digital marketing strategy to well over 1,000 businesses since 2010. Bryan is a guest lecturer at the Sawyer School of Business and a contributor to several websites including Constant Contact, BlueHost, BusinessTown, and the Boston Business Journal.
One way to connect with customers is by posting tutorials relevant to your line of work. While it may seem as though you will be giving away your secrets, you’ll actually establish yourself as a subject matter expert, leading viewers to want to learn more about your business. A salon could offer styling tips, for instance, and a marketing firm could do a series on building your brand using the latest social media site.
In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.
Before you start filming, set a music budget and research your local copyright laws. Copyright law can be very difficult to decipher, especially when you're dealing with digital content. Bottom line: Most music isn't free. If you use another artist's music without permission or proper licensing, you risk video removal and legal action. In order to avoid copyright infringement, you'll need to find royalty free tunes or pay a composer to create an original score. Royalty free songs aren't free to use; they're quality songs available for a single flat fee. This means you don't have to worry about paying additional licensing fees or royalties in the future. YouTube, Pond5, and PremiumBeat are all great sites to find royalty free music.
Sound: Yes, often viewers are watching video ads on silent, mainly on Facebook. But when they’re not, what a world of difference a good track adds to your video. A great tip from the Promo sound editor was, to conder sound an enhancement to every video. A recent study found that when the music in an advertisement fits the message and imagery of the commercial, consumers were significantly more emotionally affected and remembered it longer. Now, this means you can choose music that plays to the tone of the video, or for a bit of humor, take your sound in the opposite direction. This contrast can be video magic and certainly something to make sure you’re remembered.
But this isn't just about posting your ideas on your own blog. You should start authority blogging. Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn's publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.

If you're looking for awareness, share your video content on social media and optimise it for video SEO. Consider how much you might need to spend on video ads on YouTube or Facebook to help speed up traction. Think about which influencers you can connect with to help expand your reach. As you move further down the funnel, you'll want to target leads where they're already showing interest and engagement with you: like on your website, in emails and in sales conversations. 
In addition to visual editing, you can (and should) add graphic effects to your branded video. These graphic elements can include animation, text graphics, fade ins or outs, lower-third graphic overlays, interview names and titles, logos, product modeling, and more. These elements really tie all your branding efforts together, so use them smartly and you’ll have a professional video you can be proud of.

Noble DigitalFounder, and award-winning Creative Director Allen Martinez has created successful content campaigns for some of the largest brands on the planet, including: Coca-Cola, In-Bev, Subway, Nestle, AT&T, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, Heineken, Orbitz, Wrigley’s and has then used those same principals to help scale startups like: Telesign, Plated and Fundrise, BiohmHealth.

The engage stage is the hardest to correlate to cold, hard sales. Because users aren’t necessarily looking to purchase here, they can watch your video, learn some information, and not come back to your website for a long time. Try to implement detailed tracking information to show you big-picture user behavior; drop cookies and retrieve path information for every person who views your video or goes to your site. Then, you can see what percentage of visitors end up buying from you.

When Instagram first introduced video in 2013, more than 5 million videos were shared within the first 24 hours. We’re seeing a similar trend with Instagram Stories as marketers look to find what works on the new medium. What we do know is that the introduction of this new feature has opened up tons of new video marketing opportunities on Instagram.
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.

When it comes time to shoot, clear out unnecessary people from the room and turn off the overhead lights. With your three-point lighting setup, there will be no need for those harsh fluorescents. When — and only when — everything is set up, call in your talent. There's nothing worse than being nervous, and then having to anxiously watch as lights are turned on and the camera is tested.
Search algorithms are increasingly prioritizing web pages with video and videos now appear in 55 percent of Google keyword searches. Besides helping your website rank on relevant searches, videos also make your snippet (or the actual result listing content) bigger and more eye-catching, meaning searchers will likely see it before they see other results on the page.
The first step in creating your video strategy is outlining your video’s goals. Ideally, you’ll want to create a video forExtended ArticleThe Right Video Content for Your Marketing FunnelBefore you embark on creating a video marketing strategy, it’s important to know what stage of the marketing funnel you’re targeting. This is important… Read More every stage of the marketing funnel. But, initially, you’ll have to decide which stage is the most important to target.
While videos used to be associated only as a branding medium for big companies, now it’s an essential part of performance marketing for every business with an online presence (aka everyone). According to a survey of 570 marketing professionals conducted by Wyzowl 85% of businesses regard video as an important part of their marketing strategy and 99% intend to continue to use video in 2018.
Earned distribution, like owned, is free. You have relatively little to lose using it other than time and effort, but unlike owned and paid, the payoff can be drastically more unpredictable. From SEO efforts that boost your search presence, to building relationships with influencers you’ve never met, you never quite know what your ROI will be — it can be enormous or it can fizzle to an end. But don’t skip earned distribution altogether! Take a little more time to think strategically about which earned channels will help you accomplish your video goals.
Professional cameras, like DSLRs, give you fine control over the manual settings of shooting video and allow you to achieve the shallow depth of field (background out of focus) that people rave about. While they're primarily used for photography, DSLRs are incredibly small, work great in low light situations, and pair with a wide range of lenses — making them perfect for video. However, DSLRs do require some training (and additional purchases) of lenses.
If you want to attract a new set of customers to your brand, you’ll want to create an awareness stage video. If you want to engage your audience, you’ll want a consideration stage video. If you’re close to closing the sale and need to nurture your prospects, you’ll want to create a decision stage video. You can also create a video to delight those who have already purchased from you, or an internal video to help motivate your team or recruit new employees.
Tripods range tremendously in price, and the quality of your tripod should depend on the level of camera and lens you have. If you're shooting with your phone, you can get by with a table mount like the Arkon Tripod Mount or a full-size tripod like the Acuvar 50” Aluminum Tripod. For a DSLR, Manfrotto makes a variety of trustworthy tripods starting with the Manfrotto BeFree and increasing in quality and price from there. 

You can work with an agency to develop the videos. This option is more expensive, and you will often end up spending thousands of dollars for a single video. However, you get what you pay for. If you’re looking to create a single, impactful video (or if you have a healthy marketing budget), working with professionals is certainly a beneficial option.
Extras are unique to your needs — you might benefit from behind-the-scenes footage, a quick photo session, or certain types of b-roll. Get it done! Any content you can create on set during production will only benefit you. It can add more long term value to your clients and give you more content to post. If you work with an agency, ask them what they can do. You might even ask for raw video footage so you can continue editing and repackaging your video for future use. Think about your needs and see what you can do!
Publishing your video across all your owned channelsExtended ArticleHow to Distribute Your Video on Owned ChannelsIf you know content is king, you probably know distribution is queen. Creating amazing, engaging video content is difficult, but distributing it can be… Read More is probably the easiest way to distribute your video, and the one method that cannot be ignored. It includes every channel you own, like your website, PDFs, digital documents, email lists, ecommerce pages, apps, and more. These channels are the primary sources of information about your company and brand, so use every single one you can intelligently and with purpose.

Picking the right video type is crucial to your video’s success, but so is picking the right video style. Style is a broader term that relates to your video’s tone and messaging. It affects how your actual story is told — are you using actors? Graphics? Dialogue? Specific locations? Together, these elements create your video’s style. Pick the right style and you’ll draw in the audience that’s most likely to convert.
From this portal, you'll find all sorts of viewer insights. Discover what types of video content your audience likes and how they watch their videos. Then, channel those insights directly into your marketing automation software or CRM. For example, if that prospect you've been monitoring views your latest case study video, you'll be notified straight away.
At this point, the consumer is weighing their options and deciding on the purchase. Therefore, the goal of this kind of video is to make your audience visualize themselves using your product or service — and thriving. There's a reason 4X as many customers would rather watch a video about a product than read about it. Videos are able to display functionality and leverage emotions in ways a product description never could.
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